Enhancing Online Presence for Merlin Embroidery
Efficacy of Vidranya Digital Marketing
Introduction
Short Summary
Merlin Embroidery, a venerable business with over three decades of experience, has been a staple in La Mesa, CA, offering exquisite embroidery services. Run by a dedicated veteran, Kevin McClenahan, the owner aimed to expand his reach beyond the local community to encompass the wider San Diego County. Recognizing the need for a modernized digital approach to attract a broader clientele, Kevin enlisted the expertise of Vidranya, a leading digital marketing agency.
Challenges
What Merlin Embroidery needed?
Despite a strong local reputation, Merlin Embroidery’s online presence did not reflect the quality and professionalism of its services. The outdated website design failed to attract the newer demographics within San Diego County, and the lack of optimized online visibility meant missed opportunities for business growth. Kevin needed a fresh look for his website and a strategy to increase client acquisition from the wider San Diego area.
What We Did?
We did the following towards to acheive our clients main goal.
Website Redesign for Modern Appeal
Revamped Merlin Embroidery's website to reflect a modern, professional look, enhancing user experience and brand perception.
Search Engine Optimization (SEO)
Implemented targeted SEO strategies to improve organic search rankings and visibility for over 50 keywords related to embroidery services.
Brand Visibility Campaign
Executed a six-month flagship campaign to increase brand awareness and attract potential clients from the broader San Diego County area.
Content Marketing
Developed and distributed high-quality, relevant content to engage the community and establish Merlin Embroidery as a thought leader in the industry.
Social Media Engagement
Leveraged social media platforms to connect with a wider audience, showcase services, and drive traffic to the newly designed website.
Performance Tracking and Analytics
Employed advanced analytics to track campaign performance, enabling data-driven decisions to refine and optimize marketing efforts continuously.
With our dedicated and honest work,
Merlin Embroidery Got Following....
The result is as follows,
- A staggering increase to 27.9K impressions, signifying a surge in brand awareness.
- A consistent 1.1% CTR, indicating enhanced engagement with the target audience.
- The average search engine position improved significantly to 37.8.
- Monthly organic visitors spiked, with a notable upward trend in engagement.
- Over 50 keywords achieved first-page ranking on Google, a testament to the efficacy of our SEO strategies.
Proofs
Look a few results
Client Testimonial
What Kevin Says About Our Service
“Vidranya has been instrumental in turning around our online presence. Their website redesign and Brand Visibility Campaign have not only given Merline Embroidery a fresh face but also a new direction towards growth. We’ve seen a substantial increase in inquiries from across San Diego County, which was our primary goal. The results speak for themselves.”
– Kevin, Owner of Merline Embroidery.
HIRE US
Your Journey Starts here
The collaboration between Merlin Embroidery and Vidranya is a clear success story of how strategic digital marketing can expand a business’s horizons. Are you looking to elevate your brand’s online presence and drive real business results? Contact Vidranya today and let us create your success story.
Are you tired of doing SEO yourself?
Spend more time on what you’re good at and let the experts handle your inbound marketing. Our team works hard to make sure it’s done right. You can start with a free consultation.